The skincare brand Dr. Barbara Sturm now has a spa and boutique in Palm Beach. It is at The Royal Poinciana Plaza, 340 Royal Poinciana Way, Suite M330, and it joins the brand's other locations in New York, Miami and Düsseldorf.

What happens in the treatment rooms

A visit starts with skin, not a menu. According to the brand's page for the Palm Beach location, the spa uses the STURM Skin Analyzer, a device that runs an AI-powered diagnostic and produces a detailed reading of the skin. The spa's aestheticians then build a treatment plan around that reading, combining current spa technology with Dr. Sturm's own facial protocols.

The brand describes the Palm Beach spa's treatments as science-backed and longevity-focused, and the full spa menu is posted on its site, where appointments can also be booked.

The boutique side

The front of the space is a shop. It carries the complete Molecular Cosmetics collection, the brand's at-home line, so a guest can see the products used in the treatment room, learn the ingredient science behind each formula and take the routine home.

The room itself

The interior is by Martyn Lawrence Bullard, an interior designer the brand calls a longtime friend. For Palm Beach, he drew the palette from the island: blush pink, pistachio green and warm white, a nod to the town's sunsets and its architecture, set against the clean clinical look the brand uses in all of its spas.

Where it sits

The Royal Poinciana Plaza is the open-air shopping center on Royal Poinciana Way, home to fashion houses, cafés and galleries arranged around its courtyards. The spa is in Suite M330.

Hours, phone and booking

  • Address: The Royal Poinciana Plaza, 340 Royal Poinciana Way, Suite M330, Palm Beach, FL 33480
  • Hours: Monday through Saturday, 10 a.m. to 6 p.m.; Sunday, 11 a.m. to 5 p.m.
  • Phone: 561-660-7898; WhatsApp 347-753-4696
  • Email: [email protected]

Treatments are booked through the Palm Beach page on the brand's website, which also links to the current spa menu and pricing.

Sources