Hollywood is getting a new set of giant letters. On Tuesday, November 10, at 9 a.m., the City of Hollywood, Miami Realtors and RWorld will unveil a freestanding HOLLYWOOD sign at the corner of Johnson Street and U.S. 441 on the city's west side, and the public is invited to come see it go live.

The sign spells out the city's name in white aluminum letters that stand 4 feet tall. It was designed by artist Daniel Jimenez and paid for through a Placemaking Grant from the National Association of Realtors, which Miami Realtors and RWorld awarded to the city. The ceremony is scheduled to run about 45 minutes, from 9 to 9:45 a.m.

A photo stop on the west side

The city describes the letters as both a public art piece and a welcome marker for the neighborhood around the 441 corridor. The new sign sits beside a playground and a linear park, and the city is encouraging people to stop for a photo, let the kids play and walk the park while they are there.

The point of the placemaking program is to turn an ordinary piece of public space into a spot people want to visit and recognize as their own. In Hollywood's case, that means a corner most residents know as a busy intersection on the way somewhere else is getting a reason to pull over.

Part of a South Florida series

Hollywood joins a growing list of South Florida cities with letter installations from Miami Realtors and RWorld. The group has built similar four-foot letter sets in Miami Gardens, Miami, Doral, Sweetwater, Miami Springs, Jupiter, Miami Lakes, Coral Gables, Hialeah and Homestead, each funded through the national association's placemaking grant program. Miami Realtors reports investing more than $618,000 in South Florida communities through these grants since 2017.

Each set in the series spells out the name of its host city, which makes Hollywood's version a natural backdrop for family photos, graduation pictures and visiting relatives who want proof they made it to Hollywood, Florida.

More free things to do in Hollywood the same week

The unveiling kicks off a full week on the city calendar. A few other free or low cost events are lined up within days of it:

Hollywood Night Out, Tuesday, November 10. The same evening as the unveiling, the Hollywood Police Department hosts a free community night at ArtsPark at Young Circle, 1 N. Young Circle, from 5:30 to 9:30 p.m., with local vendors, nonprofits and entrepreneurs taking part.

Veterans Day Barbecue, Wednesday, November 11. Hollywood's mayor and city commissioners host veterans and active duty service members at TY Park, 3300 N. Park Road, Corporate Pavilion 12, from noon to 3 p.m. The afternoon includes barbecue, music, a banner plane flyover and a recognition ceremony. Veterans who show military ID or other proof of veteran status, such as a DD214, get in free along with one guest; all others pay the park gate fee of $1.50 per person ages 6 and up. The event is capped at 400 guests, and RSVPs go to the Department of Parks, Recreation and Cultural Arts at 954-921-3404.

ArtsPark Movie Night, Friday, November 13. The free Friday film series at the ArtsPark Amphitheater shows Free Birds from 8 to 10 p.m. Seating is on the lawn, so bring a blanket or beach chair. City parks are plastic and foam free, which means no single-use plastic bottles or utensils.

Hollywood Historical Society lecture, Sunday, November 15. The society's 2026 lecture series continues from 1 to 3 p.m. at the Marta-Beth Friedman Stirling Road Library, 3151 Stirling Road, with Hollywood Scenes, a screening of short films about South Florida followed by a discussion led by videographer Stephen Sarsfield.

How to go

The HOLLYWOOD sign unveiling takes place Tuesday, November 10, from 9 to 9:45 a.m. at the corner of Johnson Street and U.S. 441 (State Road 7) in Hollywood. The ceremony is open to everyone, and there is no charge to attend. After the unveiling, the letters remain in place as a neighborhood landmark, so anyone who cannot make the morning ceremony can stop by any time to see them and take a picture. Check the City of Hollywood events calendar for any updates before heading out.

Sources